Terms of Service

Last updated: 26 June 2026

In plain English: Selaro is an AI thinking partner — a tool to help you think, not professional advice and not a substitute for a doctor, lawyer, financial adviser, or therapist. Use your own judgement for important decisions. Be respectful and lawful, keep your account secure, and understand how billing and cancellation work. These terms set out the rules and your rights; the full text below governs, and nothing here removes mandatory rights you have under EU or Danish law.

1. Who these terms are between, and acceptance

These terms are an agreement between you and Selaro ("Selaro", "we", "us"), an AI thinking partner available at selaro.ai. Selaro is operated by a two-person team of developers based in Denmark. By creating an account or using Selaro, you agree to these terms. If you do not agree, do not use Selaro.

Nothing in these terms limits or excludes any rights you have under mandatory Danish or EU consumer protection law. Where a term conflicts with such law, the law prevails and the rest of these terms remain in effect.

2. What Selaro is — and what it is not

Selaro is an AI-powered thinking partner for personal decision-making. It helps you reason through decisions by asking questions and reflecting your own thinking back to you.

Selaro does not provide professional advice. It is not legal, medical, financial, tax, or psychological advice, and it is not therapy, counselling, or any form of professional service or diagnosis. It is not a substitute for a qualified professional. Always use your own judgement and consult an appropriate qualified professional for important decisions.

Selaro is not an emergency or crisis service. If you are in crisis, thinking about harming yourself or others, or need urgent help, contact your local emergency services or a qualified crisis line immediately. Selaro cannot help in an emergency.

3. AI-generated content

Selaro uses third-party AI models to generate responses automatically. Outputs may be inaccurate, incomplete, outdated, biased, or misleading, and do not represent professional advice, verified facts, or the views of Selaro. You are solely responsible for evaluating and verifying anything Selaro produces and for any decision you make. To the extent permitted by law, we are not liable for decisions you make based on Selaro's outputs.

4. Your account

  • You must be at least 16 years old and able to enter into a binding agreement.
  • Provide accurate account information and keep it up to date.
  • You are responsible for keeping your credentials secure and for activity under your account.
  • One account per person. Creating multiple accounts to circumvent free plan limits is not permitted.

5. Acceptable use

You agree not to:

  • Use Selaro for any illegal purpose or to violate anyone's rights;
  • Use Selaro to harm, harass, deceive, or defraud others, or to generate harmful, unlawful, or abusive content;
  • Attempt to circumvent usage limits, security, or payment systems;
  • Use automated tools, bots, or scraping to access or abuse the service;
  • Reverse-engineer, extract, or misuse the underlying AI systems or the service; or
  • Interfere with or disrupt the service or other users.

6. Subscriptions and billing

  • Paid plans are billed monthly or annually via Stripe, as you select. Prices are shown at checkout and may include applicable taxes/VAT, which Stripe handles.
  • Subscriptions renew automatically until cancelled. You can cancel at any time from your account; cancellation takes effect at the end of the current billing period, and you keep access until then.
  • Selaro is a digital service made available immediately. By subscribing, you expressly request that we begin providing the service straight away. If you are an EU/EEA consumer, you keep your 14-day right of withdrawal: if you withdraw within those 14 days after access has begun, you pay a proportionate amount for the period already used and we refund the rest. This 14-day right applies only to your initial signup; renewals do not start a new withdrawal period, and a renewed period is non-refundable (you can cancel anytime to stop future renewals). This is set out in our Refund Policy, which forms part of these terms.
  • Usage allowances are provided for each billing period and do not roll over. We may adjust allowances or features as described in section 11.
  • We may change pricing; for existing subscribers we will give at least 30 days' notice before a price change takes effect, and you may cancel before it does.

7. Intellectual property

Selaro, including the service, software, design, and brand, is owned by us and protected by intellectual-property law. We grant you a limited, personal, non-exclusive, non-transferable, revocable licence to use Selaro for its intended purpose, subject to these terms. You may not copy, modify, distribute, sell, or create derivative works from the service except as the law allows.

8. Your content

  • You own your conversations and the content you provide.
  • You grant us a limited licence to store and process your content solely to provide and improve the service to you (for example, to generate responses and, if you enable memory, to build your private profile). This licence ends when your content is deleted, except for residual backup copies that are purged in the ordinary course (see our Privacy Policy).
  • We do not use your content to train AI models.
  • You are responsible for the content you provide and for ensuring you have the right to share it with us.

9. Suspension and termination

  • You can stop using Selaro and delete your account at any time from Settings.
  • We may suspend or terminate your access if you breach these terms or misuse the service. In cases of serious abuse — such as fraud, payment fraud or chargeback abuse, security attacks, or illegal use — we may suspend or terminate immediately and without notice.
  • Where we terminate for cause (your breach or abuse), you are not entitled to a refund, to the extent permitted by law.
  • On termination, your right to use the service ends and your data is handled as described in our Privacy Policy.

10. Disclaimers and limitation of liability

Selaro is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we make no warranties, express or implied, regarding accuracy, reliability, fitness for a particular purpose, availability, or uninterrupted operation.

To the fullest extent permitted by law, we are not liable for any indirect, incidental, consequential, special, or punitive damages, including loss of profits, business, goodwill, data, or opportunities. Our total aggregate liability to you for any claim is limited to the amount you paid us for the service in the 12 months before the event giving rise to the claim.

Nothing in these terms excludes or limits our liability where it would be unlawful to do so — including liability for death or personal injury caused by negligence, for gross negligence or intentional misconduct, or for any mandatory consumer rights you have under Danish or EU law. As a consumer, you keep all such mandatory rights.

11. Changes to the service and to these terms

We may modify, suspend, or discontinue features of the service. Where a material change significantly reduces a paid feature you rely on, we will make reasonable efforts to notify you in advance. We may also update these terms; for material changes we will give reasonable notice (for example, by email or an in-app notice) and update the "Last updated" date. Continuing to use Selaro after changes take effect means you accept the updated terms; if you don't agree, you may stop using Selaro and cancel.

12. Indemnity

If you use Selaro other than as a consumer (for example, in a business capacity), you agree to indemnify and hold us harmless from claims, damages, and reasonable expenses arising from your misuse of the service or breach of these terms. For consumers, this applies only to the extent permitted by applicable consumer law and does not affect your mandatory rights.

13. Governing law and disputes

These terms are governed by the laws of Denmark. If you are a consumer, you also keep the protection of the mandatory laws of your country of residence in the EU, and disputes may be brought in the courts that those rules allow.

If we can't resolve a dispute directly, EU/EEA consumers can also turn to the consumer dispute-resolution or alternative dispute-resolution (ADR) bodies available in their country of residence. In Denmark, you can contact the Danish Competition and Consumer Authority's Centre for Complaint Resolution (Center for Klageløsning) and, where applicable, the Consumer Complaints Board (Forbrugerklagenævnet).

14. General

  • Severability: if any provision is found unenforceable, the rest remain in effect.
  • Entire agreement: these terms, together with the Refund Policy and Privacy Policy, are the entire agreement between us regarding the service.
  • No waiver: if we don't enforce a right, that is not a waiver of it.
  • Assignment: you may not transfer your rights under these terms; we may assign them as part of a reorganisation or transfer of the service, without reducing your rights.
  • Force majeure: we are not liable for delays or failures caused by events beyond our reasonable control (such as outages, cyberattacks, cloud-provider failures, natural disasters, or governmental actions).

15. Contact

Questions about these terms: support@selaro.ai.